Atlantic East Marketing is proud to introduce Vinyl By Nature. Vinyl By Nature is an ongoing member of the Atlantic East Marketing family. This company designs and supplies the ultimate protective sleeve for your vinyl records, manufactured by one of the world’s top producers of record sleeves, both inner and outer. Look below to view their Website as well as the kind words that the Vinyl By Nature CEO Heather McMahon was able to say about our work. Don’t forget to click on the link to the website to see the work done by our company outside of Amazon.
Atlantic East Marketing was happy to be able to help Vinyl By Nature during the beginning branding stage and PPC optimization of their newest products! Heather contracted our company to optimize their search term indexing on an Amazon product listing. This included:
- Detailed keyword research prior to optimization
- Consulted on branding including product photography enhancements
- Backend product listing optimization using the latest proprietary software
- PPC campaign consultation
- Photography modification
- As always, we were just there to give advise when asked
We mentioned Reed Menssa at Atlantic East Marketing. We have to share with you that we thought we knew everything about using keywords in our product listings, but it turned out we were missing so much when it came to actually indexing our Amazon product listings so they’d not only get found, but get found AND purchased. With Reed’s coaching and encouragement, always saying “you can do this”, “you’ve got this”, we feel confident in knowing what we’re actually doing with our Amazon listings. Hooray!
We honestly knew nothing about using Amazon’s Pay Per Click Advertising Campaigns: setting up the campaign, how to search for the correct keywords prior to setting up the campaign, dollar amounts to spend and when to change these, how to understand the results of our campaign and next steps to keep moving forward. Thanks to Reed we have faith in our new understanding and knowledge when it comes to promoting our products on Amazon and know when we need the extra support Atlantic East Marketing is there for us. Thank you Reed!!